Mobile Marketing-A Definition
Mobile marketing is often called “short message service” marketing and SMS marketing However, assume that there is only one SMS is completely wrong.
Mobile Marketing-The Story
Six years have passed from the introduction of SMS until the first is, with this new data media channel. The Finnish news service offered free news headlines via SMS, is funded by advertising. This led to rapid experimentation in mobile marketing and mobile advertising. The world’s first conference to discuss mobile advertising is funded at a party in London in 2000, through the Wireless Marketing Association.
Mobile Marketing-The Facts
Mobile-to of messages are opened, 90% of the time and 65% of marketing messages on mobile devices in the United States. Americans are ditching desktops and displays-email marketing on your tablets and smartphones more than ever, based on new research findings from Movable ink. The US consumer device preference report 4. Quarter of 2013 shows that 65% of marketing emails were opened on a tablet or smartphone to 4. Quarter of 2013 (compared to 61% in the previous quarter), while your desktop opens dropped to a new record low of 35% (39% in the previous quarter).
Mobile Marketing Trends
Mobile marketing trends will change in the next 2-3 years will be the phone not only for chatting or surfing the Internet but for the payment of goods and services. It is possible, in the foreseeable future that mobile devices will replace credit and debit cards to make purchases.
In 2012, mobile marketing generates 139 billion dollars in U.S. sales to increase in the next two years by 52% to more than $ 400 billion through 2015 according to research by the Mobile Marketing Association. U. S. companies are starting to increase their spending on mobile marketing in every year.
Thirty-eight percent of iPhone users spend more time reading email. Spend 15 seconds or more reading each letter. Come to the second Android-based smartphones, with 35% spending 15 seconds or more letters have been read.
The popularity of tablets continues to grow, and more than 16% of emails were opened on a tablet. Although Android tablets are only 1.8% of all email opens, this figure was two times higher than in the previous quarter.
Apple smartphones and tablets accounted for 50% of all email opens, a character who was exactly the same in the third quarter. Android tablets and smartphones represented 14% of all email opens (10% increase).
One Nielsen study showed that to own in 2013, three out of five mobile phone users smartphone. The study also showed that a 10 percent increase in smartphone ownership compared to the previous year.
How Mobile Marketing Works
Location-based content In conjunction with mobile marketing location-based content marketing. A mobile device equipped with GPS enables companies to send user deals, coupons and special offers based on user’s current location. This strategy began in 2013, but we will see, it will grow in 2014, more smartphones 3G and GPS. If businesses are not able to benefit from this trend, decrease the volume of sales than your competitors steal your customers with smart mobile marketing.
How to make more sales using mobile marketing
To create a mobile optimized website. Your website’s design can you please the eye, but if you’re not for mobile devices, with mobile-dependent user will be able to use it without difficulty. Appeal to their potential customers with creating a website version for mobile devices, and easy to navigate.
Use QR codes. QR is the abbreviation of Quick Response code. A QR code is a two dimensional code that carries information about your service or product. Almost all smartphones pre-installed barcode scanner application which you can use to access the encrypted data in the codes. These codes can be published in print media like Newspapers and magazines or promotional materials. Info you can encrypt that redirect customers to your website or even a particular web page from your list of products or a specific product-info.
Offer mobile discounts. We offer a limited number of discounts that you can use to your customers, if you only key in SMS to the short code (I. E. condensed telephone number), or sign up for updates via mobile phone. If you have registered once, you can send discount coupons to your mobile phone exclusive for subscribers only. This technique makes you achieve their customers to obtain the call-to-action element, you really want.
Build a mobile app. But you say I’m not a programmer and I heard building mobile applications is hard to do. No more! There’s an app-creation programs available, do not require any technical knowledge. I know of such a program, which created just a couple of times the box and the app automatically, for about 12 minutes. Of course, you can always make the programmer, the application for you via eLance. com or guru. com.
Share via social media. The marriage of social media and smartphones-is a match made in heaven. People don’t have to stay to keep on their computers to follow through social networks. You only need a smartphone and a reliable Internet connection. Use this exercise by placing their customers a snapshot of their experience with your service or product and share them on social media pages.
The key to mobile marketing success
The key is to thin the line between SMS and the provision of information with added value. Successful local mobile marketing-means a plan to keep your customers in a timely manner the information necessary in order to benefit from special offers and bonus programs.
Mobile Marketing Goals
When creating mobile marketing strategies it is best to identify targets before spending money on the campaign. You expect from mobile advertising for your brand or for direct marketing? Create a short-lived viral marketing campaign or create a campaign based on previous marketing messages?
In light of these results it becomes clear that mobile marketing is the strategy only what is beautiful, is a necessity. If your company is} regularly sends email you need optimized for mobile users. But more importantly, if you link to the website in the e-mail they don’t have mobile better a shortcut back to friendly sites turn away potential customers.